MARA is a Market Research Automation platform based on mining customer product reviews. 

MARA automatically identifies the language used by consumers, specifically for this product category. It reveals the most important product attributes from the consumer’s perspective. The MARA algorithm uses the reviews of all products in the category analyzed and computes how much of an impact the satisfaction with individual product attributes has on the overall satisfaction. MARA uncovers these attributes, tracks them over time and constantly monitors the category for emerging attributes. It quantitatively measures the performance of each product with regard to the attributes identified. It also provides reviews in which the attributes are rated positively or negatively so that you can see exactly where products are doing great and where not.