Smart Media Engine helps finding videos, images, texts or music quickly, accurately and contextually, with a set of AI-based tools and methods for semantic analysis and enrichment of metadata. The solutions provided analyze any content collection with the help of general and domain-specific knowledge sources from the Internet. They automatically extract keywords, enrich the accompanying metadata of the content with additional information and concepts and add relevant keywords. The result is optimally prepared content that is available for searches and recommendations. Semantically analyzed and prepared content is easy to find. Structured, meaningful metadata that contain the literal meaning and thematic links make it possible to discover content without knowing the key words, technical terms or names it contains. In addition, smart content is optimally prepared for use in recommendation algorithms and can be compared with user profiles.