Factmata Intelligence Reports contextualizes all the claims, arguments, and narratives surrounding any topic. Deep analysis of current conversations and relevant news helps you shape the optimal campaign, address the real societal needs with better informed policy decisions, protect against harmful rumors. Identify new issues trending as they appear. Cluster and analyse popular claims and arguments being made. The Factmata algorithms find highly-targeted stories using AI to detect claims, arguments and stance.

Factmata uses AI, communities and expert knowledge to identify and classify content. Advanced natural language processing learns what different types of deceptive content look like, and then detects them in the wild. To help the algorithms continually improve, there is use of communities including journalists, researchers and advocacy groups, to provide constant feedback to help guide the Factmata AI.